Master of Arts in Public Relations
Dean of the School of Arts and Letters: Dr. Mary Wearn
Associate Dean of the School of Arts and Letters: Dr. Amy Berke
Chair of the Department of Media, Culture, and the Arts: Dr. Shereé Keith
Graduate Program Coordinator, Master of Arts in Public Relations: Dr. André Nicholson
(478) 471-5792, office
(478) 757-3624, FAX
(800) 272-7619, toll-free
Email: andre.nicholson@mga.edu
School of Arts and Letters
Department of Media, Culture, and the Arts
100 University Parkway
Macon, Georgia 31206
Master of Arts in Public Relations
Mission Statement: The Master of Arts in Public Relations was designed by the Department of Media, Culture and the Arts that has a deep history of educating students in the humanities and providing them with job ready skills. Students will learn strategic and theoretical principles in courses such as PR Campaigns, PR Foundation and Theory, PR Writing and Research, and Crisis Communication. The program is designed to enhance skills related to public relations writing and strategy, multimedia content creation, public relations ethics, research, communication strategies for social media, and more. Public relations practitioners form, build and maintain relationships between an organization and publics by finding common interests. Practitioners are trusted counsel who advise, engage employees, and build public trust. Upon program completion students will be prepared for careers in public relations in fields such as business, marketing, advertising, entertainment, higher education, technology, healthcare, advocacy, and beyond. Students who earn this degree will be ready to step into a career in the growing field of public relations, ready to forge new paths in the professional world.
These eight courses below are required:
| MCOM 5000 | Public Relations Foundations and Theory | 3 credits |
| MCOM 5010 | Public Relations Writing and Research | 3 credits |
| MCOM 5020 | Media Relations and Ethics | 3 credits |
| MCOM 5030 | Crisis Communication | 3 credits |
| COMM 6610 | Social Media Communication and Advertising | 3 credits |
| MCOM 6000 | Production and Design for Public Relations | 3 credits |
| MCOM 6010 | Public Relations Campaigns | 3 credits |
| MCOM 6020 | Public Relations Practicum | 3 credits |
Students will take two of the following six elective courses: