MCOM 6010 Public Relations Campaigns
In this course, students will master the elements of a strategic communications campaign through a case study and practical approach. Students will work with a team to develop a robust, strategic, measurable and actionable strategic communications plan. Students will use the principles and techniques of public relations to analyze case studies, track current public relations issues, and analyze various communication campaigns such as health, sports, and corporations.
Lecture Hours
3
Lab Hours
0
Prerequisite
Completion of at least 6 hours in the core of the MA in Public Relations program