MCOM 5020 Media Relations and Ethics
This course provides students the skills to construct public relations messages for communicating with the media. The course also explores the growing role and importance of ethics in public relations and public affairs. Students will critically engage with case studies in the field and develop original texts for target audiences. Students will also respond to ethical dilemmas in the field and evaluate organizational responses.
Lecture Hours
3
Lab Hours
0
Prerequisite
Admission into the MA in Public Relations program or Permission of Graduate Program Coordinator