Media and Communication (B.A.)

The Bachelor of Arts in Media and Communication trains students in digital and traditional communication, giving them the opportunity to critically engage and creatively participate in the culture of mass media. Students take classes in a) Media and Communication Theory; b) Media Production; and c) Communication and Culture. By providing students with skills in technology and communications and by giving them an understanding of the cultural forces that shape our world, the media and communication program addresses the need for professionals in a global, technology-driven economy. The program prepares students for creative careers in areas such as web design, public relations, advertising, journalism, and video production.

Freshmen can enter the program through any major. Before they have completed sixty hours of coursework, however, students must earn at least a "C" in the following courses: COMM 1110, COMM 2202, MCOM 2131, and NMAC 2145.

Note: Students must earn a grade of "C" or higher in the Field of Study and all upper-level coursework.

Curriculum for Bachelor of Arts in Media and Communication

Core IMPACTS (Credit: 42 hours)

See listing of requirements for Core IMPACTS
 

Field of Study: Lower Division Major Requirements (Credit: 18 hours)

Major Field

A grade of at least a "C" in the following:

COMM 1110Public Speaking

3

COMM 2202Introduction to Mass Communication

3

NMAC 2108Introduction to Social Media

3

MCOM 2131News Writing and Reporting

3

MCOM 2200Introduction to Public Relations

3

NMAC 2145Introduction to Media Production

3

Upper Level Courses (Credit: 60 hours)

Students must earn a C or better in all of the following courses.

Required Upper Level Core (Credit: 24 hours)

COMM 3010Communication Theory

3

COMM 3050Persuasion & Strategic Communication

3

NMAC 3010Media Ethics

3

NMAC 3460Media Criticism

3

NMAC 3108Writing for Digital Media

3

NMAC 3600Digital Storytelling

3

NMAC 3500Podcasting and Sound Design

3

OR

NMAC 3651Digital Photography & Criticism

3

NMAC 4483Capstone Professional Portfolio

3

OR

NMAC 4483HHonors Capstone Professional Portfolio

3

Concentration (18 hours)

Students need to choose a concentration in general media and communication, film production, public relations, or sports broadcasting production.

Generalist Concentration (18 hours)

Choose Any 6 of the Media & Communication Electives Listed Below

COMM 3015Intercultural Communication in a Global Society

3

COMM 3030Visual Communication

3

COMM 4000Rhetoric and Argumentation

3

HUMN 3206Topics in Gender Studies

3

HUMN 3999Special Topics

3

HUMN 4340Introduction to Ethics

3

MCOM 3030Public Relations Strategy and Tactics

3

MCOM 4030Crisis Management and Social Media Engagement

3

MCOM 4035Social Media Analytics

3

MCOM 4040Public Relations Campaign Planning

3

NMAC 4001Film History I

3

NMAC 4002Film History II

3

NMAC 4003Documentary History

3

NMAC 4440/CRWR 4440Screenwriting

3

NMAC 4481Film Analysis

3

NMAC 3999Special Topics

3

NMAC 4482Film Theory

3

MCOM 3131Newswriting Practicum: Print and TV News Production

3

MCOM 3141Sports Broadcast News Writing Practicum - Print & TV Sports Reporting

3

NMAC 3500Podcasting and Sound Design

3

NMAC 3651Digital Photography & Criticism

3

NMAC 4450Documentary Film Production

3

NMAC 4451Fiction Film Production

3

NMAC 4452Sports Documentary Film Production

3

NMAC 4470Student Editor Internship

3

NMAC 4471Off Campus Internship

3

NMAC 4472Sports Broadcasting Internship

3

Sports Broadcasting Production Concentration (Credit: 18 hours)

IDS 4080Sports, Media, and Culture

3

MCOM 3030Public Relations Strategy and Tactics

3

MCOM 3141Sports Broadcast News Writing Practicum - Print & TV Sports Reporting

3

NMAC 4452Sports Documentary Film Production

3

NMAC 4472Sports Broadcasting Internship

3

AND

Choose one elective from the Media & Communication Electives listed above.

Public Relations Concentration (Credit: 18 hours)

MCOM 3030Public Relations Strategy and Tactics

3

MCOM 3131Newswriting Practicum: Print and TV News Production

3

MCOM 4030Crisis Management and Social Media Engagement

3

MCOM 4035Social Media Analytics

3

AND

MCOM 4040Public Relations Campaign Planning

3

Choose one elective from the Media & Communication Electives listed above.

Film Production Concentration (Credit: 18 hours)

NMAC 4450Documentary Film Production

3

NMAC 4451Fiction Film Production

3

NMAC 4455Audiovisual Editing

3

NMAC 4440/CRWR 4440Screenwriting

3

NMAC 4481Film Analysis

3

Choose one of the following:
NMAC 4001Film History I

3

NMAC 4002Film History II

3

NMAC 4003Documentary History

3

NMAC 4482Film Theory

3

Electives (Credit: 18 hours)

Students must choose 18 hours from the MGA catalog. Students are highly encouraged to speak with an advisor and consider internship courses such as NMAC 4470, NMAC 4471 and NMAC 4472 and/or courses offered through the Georgia Film Academy. Students have to have at least 39 hours of 3000/4000 level courses.

Total Hours: 120