Minor in Public Relations
Students minoring in public relations develop a skillset which includes public relations writing, organizational communication via social media, tactics to promote corporate social responsibility, crisis communication, the art of persuasion, campaigning strategies, and more. Public relations practitioners cultivate and maintain mutually beneficial relationships between an organization and its publics. Practitioners are trusted counsel who advise executives, engage employees, and build public trust. The minor in Public Relations is available to undergraduates enrolled in any discipline or program other than Media and Communication. A public relations concentration is available to students already enrolled in the Media and Communication undergraduate program.
Minor in Public Relations
Required Courses (15 hours)
Students must obtain a ‘C’ or better in all of the minor course work
Required Electives (3 hours)
Take one course from the following list:
| COMM 3050 | Persuasion & Strategic Communication | 3 |
| MCOM 4030 | Crisis Management and Social Media Engagement | 3 |
| MCOM 4035 | Social Media Analytics | 3 |
| MCOM 4040 | Public Relations Campaign Planning | 3 |