MCOM 4035 Social Media Analytics

The social media analytics course will enable students to grasp the analytics tools to leverage social media data. The course will introduce tools such as engagement analytics, sentiment analysis, topic modeling, social network analysis, identification of influencers and evaluation of social media strategy.  It will involve lots of hands-on exercises.

Credits

3

Lecture Hours

3

Prerequisite

At least a "C" in NMAC 2108