Master of Arts in Public Relations

Dean of the School of Arts and Letters: Dr. Mary Wearn

Associate Dean of the School of Arts and Letters: Dr. Amy Berke

Chair of the Department of Media, Culture, and the Arts: Dr. Shereé Keith

Graduate Program Coordinator, Master of Arts in Public Relations: Dr. André Nicholson

 

(478) 471-5792, office

(478) 757-3624, FAX

(800) 272-7619, toll-free

Email: andre.nicholson@mga.edu

 

School of Arts and Letters

Department of Media, Culture, and the Arts

100 University Parkway
Macon, Georgia 31206

Master of Arts in Public Relations

Mission Statement: The Master of Arts in Public Relations was designed by the Department of Media, Culture and the Arts that has a deep history of educating students in the humanities and providing them with job ready skills. Students will learn strategic and theoretical principles in courses such as PR Campaigns, PR Foundation and Theory, PR Writing and Research, and Crisis Communication. The program is designed to enhance skills related to public relations writing and strategy, multimedia content creation, public relations ethics, research, communication strategies for social media, and more. Public relations practitioners form, build and maintain relationships between an organization and publics by finding common interests. Practitioners are trusted counsel who advise, engage employees, and build public trust. Upon program completion students will be prepared for careers in public relations in fields such as business, marketing, advertising, entertainment, higher education, technology, healthcare, advocacy, and beyond.  Students who earn this degree will be ready to step into a career in the growing field of public relations, ready to forge new paths in the professional world.  

Required courses (24 hrs):

MCOM 5000Public Relations Foundations and Theory

3 credits

MCOM 5010Public Relations Writing and Research

3 credits

MCOM 5030Crisis Communication

3 credits

COMM 6610Social Media Communication and Advertising

3 credits

MCOM 6000Production and Design for Public Relations

3 credits

MCOM 6010Public Relations Campaigns

3 credits

MCOM 6020Public Relations Practicum

3 credits

COMM 5200Data Storytelling

3 credits

OR

ITEC 6620Managing Technologies for Social Media

3 credits

Electives - Students Choose Two (6 hrs):

MCOM 5020Media Relations and Ethics

3 credits

MCOM 5040Fundraising and Planning

3 credits

NMAC 5108Writing and Publishing in Digital Environments

3 credits

MCOM 5131News Writing and Reporting

3 credits

ITEC 5300Web Development

3 credits

MKTG 5000Marketing Communication

3 credits

CRWR 5700Narrative Journalism

3 credits

ENGL 5106Technical Writing in the Digital Age

3 credits

ENGL 5206Public and Professional Writing

3 credits

ENGL 5990Graduate Internship

3 credits

MGMT 5610Leadership in Theory and Practice

3 credits

Total Hours: 30