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/Institutions/Middle-Georgia-State-University/json/2023-2024/The-Office-of-Graduate-Studies-Academic-Catalog-local.json
/Institutions/Middle-Georgia-State-University/json/2023-2024/The-Office-of-Graduate-Studies-Academic-Catalog.json
Graduate Certificate in Strategic Business Communication
Graduate Certificate in Strategic Business Communication
The Graduate Certificate in Strategic Business Communication is a 15 hour interdisciplinary, professional program of study that develops students’ skills in public relations, marketing, advertising, and social media communication. This stackable credential is aligned with the MA in Public Relations and students in the certificate program can articulate all successfully completed coursework into the MA program if desired.
Required Courses (15 Hours)
| MCOM 5010 | Public Relations Writing and Research | 3 credits |
| MCOM 5030 | Crisis Communication | 3 credits |
| COMM 6610 | Social Media Communication and Advertising | 3 credits |
| COMM 5200 | Data Storytelling | 3 credits |
| OR | |
| ITEC 6620 | Managing Technologies for Social Media | 3 credits |
| MKTG 5000 | Marketing Communication | 3 credits |
| OR | |
| MGMT 5610 | Leadership in Theory and Practice | 3 credits |
*Students may substitute an alternative graduate Marketing or Management Class with Permission of the Program Coordinator