MCOM 5000 Public Relations Foundations and Theory

This course surveys the history, growth, theories, messages, and effects of the public relations field. It builds on the foundational elements learned in an introductory public relations course. Students will gain a stronger understanding of the role of research and evaluation of messaging through a variety of channels to diverse publics.


3 credits

Lecture Hours


Lab Hours



Admission into the MA in Public Relations program or Permission of Graduate Program Coordinator