MCOM 6020 Public Relations Practicum

This course is designed to provide students with real-world application of PR/strategic communication theories, principles and best practices for institutional experiences. Students will work for a client to develop a strategic communication/public relations campaign to address a specific need and/or develop a case for support. Students will analyze the organizational goals, obstacles, history, leadership, current and possible stakeholders, and industry trends to develop possible campaign concepts. Ultimately, students will create a client-requested portfolio of PR materials to be used for a campaign rollout. 


3 credits

Lecture Hours


Lab Hours



Completion of at least 15 hours in the core of the MA in Public Relations program