MKTG 4163 Services Marketing

This course is a study of the unique challenges of managing a marketing mix of for-profit and non-profit services. The course covers theory, service quality attainments, service design and strategy, and implementation plans. It includes an examination of social marketing, which seeks to influence social behaviors not to benefit the marketer but to benefit the target audience and society. 


Credits

3 credits

Lecture Hours

3 hours

Prerequisite

MKTG 3161