MKTG 4135 Entrepreneurship

This is a study of the business formation process. It focuses on characteristics of successful entrepreneurs, creativity, risk taking, and the necessary planning associated with new business ventures. Students will develop an idea for a new business venture, conduct a feasibility analysis, identify resources, and conclude with a comprehensive business plan. 


Credits

3 credits

Lecture Hours

3 hours

Prerequisite

MGMT 3141 or MGMT 2141, MKTG 3161 or MKTG 2161, and FINA 3131 or FINA 3110