Graduate Certificate in Strategic Business Communication

Dean of the School of Arts and Letters: Dr. Billy Wooten
Associate Dean of the School of Arts and Letters: 
Chair of the Department of Media, Culture, and the Arts: Dr. Shereé Keith
Graduate Program Coordinator, Master of Arts in Public Relations: Dr. André Nicholson

 
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 School of Arts and Letters
Department of Media, Culture, and the Arts
100 University Parkway
Macon, Georgia 31206

Graduate Certificate in Strategic Business Communication

The Graduate Certificate in Strategic Business Communication is a 15 hour interdisciplinary, professional program of study that develops students’ skills in public relations, marketing, advertising, and social media communication.  This stackable credential is aligned with the MA in Public Relations and students in the certificate program can articulate all successfully completed coursework into the MA program if desired.   

Required Courses (15 Hours)

MCOM 5010	Public Relations Writing and Research	3
MCOM 5030	Crisis Communication	3
COMM 6610	Social Media Communication and Advertising	3
COMM 5200	Data Storytelling	3
	OR
ITEC 6620	Managing Technologies for Social Media	3
MKTG 5000	Marketing Communication	3
	OR
MGMT 5610	Leadership in Theory and Practice	3

*Students may substitute an alternative graduate Marketing or Management Class with Permission of the Program Coordinator