MCOM 5030 Crisis Communication
This course examines the nature of issue and crisis management from the strategic communication perspective. Students will study various issues, risk and crisis situations, as well as the current literature on strategic issue, risk, and crisis communication methods. The course is designed to help students build skills during pre-crisis (preparation and planning), crisis (best practices for effective communication), and post-crisis (lessons learned, corrections, and recovery).
Lecture Hours
3
Lab Hours
0
Prerequisite
Admission into the MA in Public Relations program or Permission of Graduate Program Coordinator