MCOM 5040 Fundraising and Planning

This course is designed to provide students with the fundamentals of fundraising, philanthropy and ethical practices. Students will learn characteristics of nonprofits, the basics of developing a case for support, conducting prospect research, and techniques to increase giving. Students will gain an understanding of the various types of funding sources, planning, capital campaigns, grant writing, annual giving, and social media fundraising.

Credits

3

Lecture Hours

3

Lab Hours

0

Prerequisite

Admission into the MA in Public Relations program or Permission of Graduate Program Coordinator