MKTG 4168 International Marketing

This course is a study of the international business environment, including the social, cultural, political, technological, and institutional factors. The course focuses on how companies compete for customers around the world by examining the global implications of managing the marketing mix and understanding the global economy, cultural forces, and the political and regulatory climate. 


Credits

3

Lecture Hours

3 hours

Prerequisite

MKTG 3161