HLSA 3435 Sports Marketing

This course provides an overview of the various aspects of sports marketing, including sports promotion, sponsorship, advertising and merchandising of sporting teams, athletes, events and goods. A variety of marketing techniques and approaches are analyzed to broaden students' backgrounds in this area and to better allow them to develop effective and comprehensive sports marketing plans. 

Credits

3

Lecture Hours

3 hours

Prerequisite

HLSA 3400