COMM 3050 Persuasion & Strategic Communication

This course will introduce students to the study of persuasion by examining theories of persuasion and their practical application. The class explores both rhetorical and social scientific perspectives on persuasion. Students will develop skills to critically evaluate and create persuasive messages using theories and concepts, including political campaigns, advertising, social movements, and public relations.

Credits

3

Lecture Hours

3

Lab Hours

0

Prerequisite

At least a C in COMM 1100