Contemporary Musicianship (B.A.)
The B.A. in Contemporary Musicianship (BACM) is designed to prepare the practicing musician for the 21st century cultural economy. Students will learn to capitalize on their artistic product through courses in marketing, entrepreneurship, and nonprofit management. They will learn to prepare a deliverable for various sectors of the industry through courses in music technology, studio production, song writing, scoring and arranging. The degree also provides ample space for electives, allowing students to tailor their degree to their career goals, e.g. courses in Business, Information Technology, Creative Writing, or New Media and Communications.
Music students will have the option of two emphases: classical and commercial. All students will study standard technique through classical repertoire for the first two years. The final two years, students can choose to remain in a classical emphasis, or transition to a commercial emphasis, where they apply their technical study to various genres ranging from country to R&B to gospel. Consequently, students will acquire an omnicultural musical language that will equip them to move between various cultural marketplaces, and serve a rapidly expanding entertainment sector in Georgia.
The BACM is an auditioned program.
Core Curriculum
See list of requirements
Area F: Lower Division Major Requirements (Credit: 18 hours)
Required Courses (Credit: 10 hours)
Take two of the following 2-course sequences (Credit: 8 hours)
Note: Each of these courses has a co-requisite of the appropriate 1000/2000-level ensemble
Total Credit Hours: 18
Major Area Courses - Common Curriculum
Lower Level Ensembles (Credit: 4 hours)
Choose four (4) hours from the following:
Music Theory and History (Credit: 11 hours)
Music Entrepreneurship (Credit: 3 hours)
| MUSC 4200 | Fundamentals of Music Entrepreneurship | 3 credits |
Music Technology, Scoring, Arranging (Credit: 9 hours)
Senior Capstone (Credit: 3 hours)
Total Credit Hours: 30
Emphasis
The emphases for the B.A. in Contemporary Musicianship are delivered in the Upper Level Applied and Upper Level Ensemble courses. There are two emphases: Classical or Commercial. Students declare their emphasis at the Junior Barrier jury which concludes their second year of study. Private, applied lessons in the junior and senior year will be tailored to each student's selected emphasis. Students will consult with their advisor to select upper level ensembles which support development of the emphasis.
Upper Level Applied: Emphasis (Credit: 8 hours)
A Junior Barrier must be passed for admission to Upper Level Applied.
Choose from one of two emphases: Classical or Commercial.
Upper Level Emphasis Ensemble (Credit: 4 hours)
Choose 4 hours from the following:
Total Credit Hours: 12
Electives (Credit: 18 hours)
Select 18 hours from the following. At least 12 elective hours must be upper level.
Electives
| MUSC 3050 | Rehearsal Techniques and Conducting, Vocal | 2 credits |
| MUSC 3060 | Rehearsal Techniques and Conducting, Instrumental | 2 credits |
| MUSC 3333 | History of Gospel Music | 3 credits |
| MUSC 4100 | Recording Studio Fundamentals | 3 credits |
| MUSC 4150 | Sound Reinforcement | 2 credits |
| MUSC 4250 | Survey of the Entertainment Industry | 3 credits |
| MUSC 4260 | Arts Nonprofit Management | 3 credits |
| ACCT 2000 | Survey of Accounting | 3 credits |
| COMM 2136 | Group Communication | 3 credits |
| CRWR 2105 | Introduction to Creative Writing | 3 credits |
| ECON 2105 | Principles of Macroeconomics | 3 credits |
| ECON 2106 | Principles of Microeconomics | 3 credits |
| ENGL 3106 | Professional Writing and Communication | 3 credits |
| ENGL 4106 | Technical Writing in the Digital Age | 3 credits |
| HUMN 2151 | Special Topics | 3 credits |
| HUMN 2156 | Survey of Humanities II | 3 credits |
| HUMN 3010 | Introduction to Cultural Studies | 3 credits |
| HUMN 3999 | Special Topics | 3 credits |
| HUMN 4340 | Introduction to Ethics | 3 credits |
| HUMN 4471 | Comparative Cultures | 3 credits |
| HUMN 4472 | Studies in Culture | 3 credits |
| HUMN 4482 | Popular Culture | 3 credits |
| IDS 4010 | Gender, Media, and Culture | 3 credits |
| IDS 4050 | Performance, Literature, and Culture | 3 credits |
| ITEC 2201 | Business Information Applications | 3 credits |
| ITEC 2215 | Introduction to Information Technology | 3 credits |
| ITEC 2260 | Introduction to Computer Programming | 3 credits |
| ITEC 2270 | Application Development | 3 credits |
| ITEC 2299 | Special Topics in Information Technology | 3 credits |
| ITEC 2380 | Web Development | 3 credits |
| ITEC 2400 | Industry Trends and Disruptive Technologies | 3 credits |
| ITEC 2440 | IT Entrepreneurship & Innovation | 3 credits |
| ITEC 3235 | Human Computer Interaction | 3 credits |
| ITEC 3236 | Interactive Digital Media | 3 credits |
| ITEC 4230 | Graphic Imaging | 3 credits |
| ITEC 4255 | Game Design and Development | 3 credits |
| MKTG 3161 | Principles of Marketing | 3 credits |
| MKTG 3162 | Consumer Behavior | 3 credits |
| MKTG 3167 | Retailing | 3 credits |
| MKTG 3170 | Sales and Sales Management | 3 credits |
| MKTG 4163 | Services Marketing | 3 credits |
| MKTG 4166 | Marketing Promotion and Communication | 3 credits |
| NMAC 2108 | Social Media in the Professional World | 3 credits |
| NMAC 3108 | Writing for Digital Media | 3 credits |
| NMAC 3145 | Digital Media Studio | 3 credits |
| NMAC 3600 | Digital Storytelling | 3 credits |
| NMAC 3999 | Special Topics | 3 credits |
| POLS 3075 | Interest Groups | 3 credits |
| PSYC 3611 | Risk and Decision Making | 3 credits |
Notes: MKTG courses require approval from the School of Business.
Total Credit Hours: 18
Total Semester Credit Hours: 120