Admission Requirements – Bachelor of Science in Business Administration (BSBA)

Before being formally admitted into the BSBA in one of the four concentrations (Accounting, Management, Marketing, and General Business), students must complete 60 hours with a minimum overall 2.25 GPA and a “C” or higher in each of the following courses:

Students who have completed 45 hours that include the above bulleted courses and are enrolled in the last few required lower-level courses may be granted approval to take Upper-Division courses. Such students must complete the Upper-Division Course Request Form to request authorization to enroll in 3000-level courses. The form is available in the School of Business Administrative Office. At the time of the request, students who have not satisfied the above bulleted requirements, the completion of the required 45 hours, and the prerequisites in Area F needed for some of the upper-level courses will be denied permission to enroll in courses during the advanced registration period. No exceptions will be granted.

Once a student has successfully completed the requirements for admission to the BSBA program, he/she will be assigned an academic advisor in the discipline of his/her choice.

Job Opportunities

Completion of the degree prepares graduates for employment opportunities in both the private and public sectors. Business professionals who have a theoretical foundation and knowledge of all areas of business are an important part of any management team. 

Depending on the particular concentration selected, graduates will find job opportunities in traditional areas of accounting, marketing, and management. 

In General Business, students will study in each of the functional areas of business: accounting, management, and marketing. The General Business major will appeal to students who desire a broad background in all areas of business rather than specialization in any one field of business or who have an interest in law or employment at the entry level where the position requires knowledge of all fields of business but without the special emphasis of one particular discipline.

In Entrepreneurship, students will study across various disciplines in business, focusing on the challenges of creating and running new and growing businesses. The entrepreneurship concentration is applicable to students who wish to start their own ventures or to work in a variety of entrepreneurial environments. Students will combine theory with practice, through creating business plans, working on field projects, and gaining insight from leaders in the entrepreneurial business community.

In Marketing, students will be prepared to manage the set of processes for creating, communicating, and delivering value to customers in ways that benefit the organization and its stakeholders, in both domestic and international markets. Graduates will find job opportunities in the areas of product and brand management, sales, services and social marketing, retailing, advertising, and market research. The information technology component of this degree will provide knowledge and skills to utilize multimedia programs, databases, networks, and electronic commerce in marketing activities.

In Management, students will study production and operations management, organizational behavior, quantitative methods, labor relations, and human resource management. They will have the opportunity to learn about small business development and international business. Management graduates will be prepared for administrative careers in the public and private sector. The curriculum offers courses that will prepare graduates for job opportunities in human resources management, labor relations, training and development, and operations management.

Supply Chain and Logistics Management. The concentration of Supply Chain and Logistics Management was added to address the need for an undergraduate degree in this discipline due to the growth in careers in Central Georgia for professions in the management of warehousing and distribution centers, domestic and global transportation, procurement, operations, and ‘order fulfillment’ in the region.  Students will study logistics and transportation management, purchasing, warehousing and distribution, supply chain technology, and global supply chain strategy.  This concentration will prepare students for positions such as logistics – transportation management, supply chain operations, warehouse and distribution center management, purchasing, and 3rd party logistics management.