Media and Communication (B.A.)
The Bachelor of Arts in Media and Communication trains students in digital and traditional communication, giving them the opportunity to critically engage and creatively participate in the culture of mass media. Students take classes in a) Media and Communication Theory; b) Media Production; and c) Communication and Culture. By providing students with skills in technology and communications and by giving them an understanding of the cultural forces that shape our world, the media and communication program addresses the need for professionals in a global, technology-driven economy. The program prepares students for creative careers in areas such as web design, public relations, advertising, journalism, and video production.
Freshmen can enter the program through any major. Before they have completed sixty hours of coursework, however, students must earn at least a "C" in the following courses: COMM 1110, COMM 2202, MCOM 2131, and NMAC 2145.
Note: Students must earn a grade of "C" or higher in Area F and all upper-level coursework.
Curriculum for Bachelor of Arts in Media and Communication
Core Curriculum (Credit: 42 hours)
See listing of requirements
Area F: Lower Division Major Requirements (Credit: 18 hours)
Major Field
A grade of at least a "C" in the following:
| COMM 1110 | Public Speaking | 3 |
| COMM 2202 | Introduction to Mass Communication | 3 |
| | OR | |
| MCOM 2200 | Introduction to Public Relations | 3 |
| NMAC 2108 | Introduction to Social Media | 3 |
| MCOM 2131 | News Writing and Reporting | 3 |
| NMAC 2145 | Introduction to Media Production | 3 |
| | Any approved Area C-F Course Credit: 3 hours | |
Note: Students in the Public Relations track must take MCOM 2200.
Upper Level Courses (Credit: 60 hours)
Students must earn a C or better in all of the following courses.
Required Upper Level Core (Credit: 24 hours)
Concentration (18 hours)
Students need to choose a concentration in general media and communication, film production, public relations, or sports broadcasting production.
Generalist Concentration (18 hours)
Choose Any 6 of the Media & Communication Electives Listed Below
Sports Broadcasting Production Concentration (Credit: 18 hours)
| IDS 4080 | Sports, Media, and Culture | 3 |
| MCOM 3030 | Public Relations Strategy and Tactics | 3 |
| MCOM 3141 | Sports Broadcast News Writing Practicum - Print & TV Sports Reporting | 3 |
| NMAC 4452 | Sports Documentary Film Production | 3 |
| NMAC 4472 | Sports Broadcasting Internship | 3 |
| | AND | |
Choose one elective from the Media & Communication Electives listed above.
Public Relations Concentration (Credit: 18 hours)
| MCOM 3030 | Public Relations Strategy and Tactics | 3 |
| MCOM 3131 | Newswriting Practicum: Print and TV News Production | 3 |
| MCOM 4030 | Crisis Management and Social Media Engagement | 3 |
| MCOM 4035 | Social Media Analytics | 3 |
| | AND | |
| MCOM 4040 | Public Relations Campaign Planning | 3 |
Choose one elective from the Media & Communication Electives listed above.
Film Production Concentration (Credit: 18 hours)
Choose one of the following:
Electives (Credit: 18 hours)
Students must choose 18 hours from the MGA catalog. Students are highly encouraged to speak with an advisor and consider internship courses such as NMAC 4470, NMAC 4471 and NMAC 4472 and/or courses offered through the Georgia Film Academy. Students have to have at least 39 hours of 3000/4000 level courses.
Total Hours: 120