Master of Arts in Public Relations

CIP Code

090900

Dean of the School of Arts and Letters: Dr. Mary Wearn

Associate Dean of the School of Arts and Letters: Dr. Amy Berke

Chair of the Department of Media, Culture, and the Arts: Dr. Shereé Keith

Graduate Program Coordinator, Master of Arts in Public Relations: Dr. André Nicholson

 

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School of Arts and Letters

Department of Media, Culture, and the Arts

100 University Parkway
Macon, Georgia 31206

Master of Arts in Public Relations

Mission Statement: The Master of Arts in Public Relations was designed by the Department of Media, Culture and the Arts that has a deep history of educating students in the humanities and providing them with job ready skills. Students will learn strategic and theoretical principles in courses such as PR Campaigns, PR Foundation and Theory, PR Writing and Research, and Crisis Communication. The program is designed to enhance skills related to public relations writing and strategy, multimedia content creation, public relations ethics, research, communication strategies for social media, and more. Public relations practitioners form, build and maintain relationships between an organization and publics by finding common interests. Practitioners are trusted counsel who advise, engage employees, and build public trust. Upon program completion students will be prepared for careers in public relations in fields such as business, marketing, advertising, entertainment, higher education, technology, healthcare, advocacy, and beyond.  Students who earn this degree will be ready to step into a career in the growing field of public relations, ready to forge new paths in the professional world.  

These eight courses below are required:

MCOM 5000	Public Relations Foundations and Theory	3 credits
MCOM 5010	Public Relations Writing and Research	3 credits
MCOM 5020	Media Relations and Ethics	3 credits
MCOM 5030	Crisis Communication	3 credits
COMM 6610	Social Media Communication and Advertising	3 credits
MCOM 6000	Production and Design for Public Relations	3 credits
MCOM 6010	Public Relations Campaigns	3 credits
MCOM 6020	Public Relations Practicum	3 credits

Students will take two of the following four elective courses:

MCOM 5040	Fundraising and Planning	3 credits
NMAC 5108	Writing and Publishing in Digital Environments	3 credits
MCOM 5131	News Writing and Reporting	3 credits
ITEC 5300	Web Development	3 credits