MCOM 6000 Production and Design for Public Relations

This course will introduce students to the various types of multimedia production tools used in public relations. Students will produce project-based content such as videos, logos, podcasts, digital layouts, photography, etc. Students will develop multi-dimensional digital campaigns for social media and mobile platforms; focusing on a range of storytelling techniques and tools to create in-depth stories that incorporate visual, audio, text, and data.


3 credits

Lecture Hours


Lab Hours



Completion of at least 6 hours in the core of the MA in Public Relations program