Previous MKTG 4170

Next MKTG 4505

MKTG 4198 Marketing Management

This is a study of the marketing environment. Application of the development of the marketing plan and strategy coupled with techniques to ethical marketing management is stressed by the use of cases or computer simulation. 

Credits

3 credits

Lecture Hours

3 hours

Prerequisite

MKTG 3161, plus two other 3000/4000-level marketing courses, and senior standing