Graduate Certificate in Strategic Business Communication

Program Contacts and Leadership:
Graduate Program Coordinator: Dr. André Nicholson
Office: [phone]
Fax: [phone]
Toll-free: [phone]
Email: [e-mail]

Interim Dean, School of Arts and Letters: Dr. Sheree Keith
Chair, Department of Media, Culture, and the Arts: Dr. Michael North

Credit hours: 15
Delivery format: 100% online
Program focus: Public relations, marketing communication, data storytelling, social media, advertising, and strategic business communication
Stackable: All certificate coursework can be articulated into the MA in Public Relations

Program Overview
The Graduate Certificate in Strategic Business Communication is an interdisciplinary professional credential focused on developing students’ skills in public relations, marketing, advertising, and social media communication. This stackable credential is aligned with the MA in Public Relations, and students in the certificate program can articulate all successfully completed coursework into the MA program if desired.   
Program Mission and Learning Outcomes
To promote advanced skills in marketing communication, data storytelling, social media leveraging, and public relations strategies.

Admission Requirements
Applicants should meet the general admissions requirements for graduate certificate applicants and these specific requirements: (i) Professional resume.

Program Format
The program requires five online graduate courses for a total of 15 credit hours.

 

Graduate Certificate in Strategic Business Communication

 

Required Courses (15 Hours)

MCOM 5010	Public Relations Writing and Research	3
MCOM 5030	Crisis Communication	3
COMM 6610	Social Media Communication and Advertising	3
COMM 5200	Data Storytelling	3
	OR
ITEC 6620	Managing Technologies for Social Media	3
MKTG 5000	Marketing Communication	3
	OR
MGMT 5610	Leadership in Theory and Practice	3

*Students may substitute an alternative graduate Marketing or Management Class with Permission of the Program Coordinator

Graduation / Certification / Completion Requirements
Complete five approved courses for 15 graduate credit hours. Coursework may be applied toward the MA in Public Relations.