MCOM 4040 Public Relations Campaign Planning

This course includes the study of the strategies and objectives of effective public relations campaign planning using a case-study approach will be the focus of this course. Students will research and prepare an integrated public relations campaign.  Group dynamics will come into play, as students will work in teams to design and execute appropriate integrated communications campaign to meet the needs of the client.


3 credits

Lecture Hours


Lab Hours



At least a C in MCOM 3030 and MCOM 4030 or permission of the instructor.