AMGT 3101 Business Research Methodology

This course is a general introduction to research intended to equip first and second year undergraduate students with the skills needed in their studies. Topics covered include the purposes of research, defining research and research problems, defining a hypothesis, problem solving and knowledge discovery, methods of quantitative and qualitative research, conducting literature reviews, designing appropriate methodologies, evaluating outcomes, analysis and communicating the results.


3 credits

Lecture Hours

3 hours